About AKF.

Our Philosophy In A Nutshell

Focused on Strategic Impact

AKF Consulting helps independent schools move from a focus on functional marketing and communications to strategic marketing and communications.


 

From FUNCTIONAL marketing and communications:

  • Information delivery via email

  • Social media posts

  • Annual publications

  • Newsletters

 
 

To STRATEGIC marketing and communications:

  • Advanced, coordinated planning

  • Understanding audience needs

  • Reinforcing value propositions

  • Emphasizing shared values

A Comprehensive Model

AKF uses a model that considers the broader communications ecosystem and will help your school prioritize the components that require the most attention to make marketing and communications a strategic lever at your school.

AKF Concept

DEEPENING RELATIONSHIPS

  • Connected

  • Loyal

  • Trusted

  • Committed

  • Proud

  • Aligned


INFLUENCING SCHOOL HEALTH

  • Stable enrollment

  • Healthy culture

  • Respected reputation

  • Philanthropic giving

  • Employer of choice

  • Secure future

An Attentive Project Experience

You will work directly with the founder, Ayesha Flaherty, as your lead consultant, who will offer a tailored, energizing and attentive experience.

  • number 1

    Listen.

    Articulate your school’s strategic goals, including opportunities, vulnerabilities and constraints.

  • number 2

    Scope.

    Receive a proposed set of customized services and action steps to address your needs.

  • number 3

    Initiate.

    Kick-off the project with a dedicated project manager to establish the process and details.

  • number 4

    Gather.

    Conduct interviews and research as inputs into the recommendations.

  • number 5

    Recommend.

    Report results from the assessment and provide agreed-upon deliverables.

  • number 6

    Feedback.

    Collaborate to ensure plans are actionable and ready for implementation.