Helping Independent Schools Grow and Thrive with
Strategic Marketing and Communications
 



When you think about your school, its mission and future, where do you focus your time and resources? Your faculty? Absolutely. A strong academic program? Of course. Athletics? Most likely. Marketing and communications? Much less so. 

AKF Consulting helps forward-thinking schools add marketing and communications to the list of strategic levers used to achieve school goals. 


The Path to Becoming a Strategic Marketing and Communications School

  • Schools are made up of people. And effective communications are the backbone of healthy relationships. Investing in purposeful and audience-centric analysis and planning results in not only greater trust and loyalty in school communities, but also greater success in growing enrollment, attracting and retaining top talent and ultimately securing a school’s future for years to come.

  • Many schools focus on “functional” communications such as delivering information via email updates, social media posts and annual publications. “Strategic” communication schools, however, focus on reinforcing a school’s value proposition, brand and shared values because they know this is what will distinguish their school and make deep, long-lasting emotional connections.

  • AKF Consulting will help your school establish, elevate and/or professionalize its marketing and communication capabilities. With thoughtful and aligned communication plans, processes, frameworks and mindsets, ambitious institutional goals can be achieved. 

What Are Our Clients Saying?

What is the Secret to Our Services?

AKF offers a tailored and attentive experience, along with a model for marketing and communications that helps schools connect their strategy, brand, team and execution.